Gulbahar Tobacco International Fze

• Assess, design, and implement Route to Market (RTM) strategies tailored to each market’s regulatory, commercial, and logistical context

• Analyse and optimize existing distributor setups, suggesting alternative coverage models when needed

• Identify white space and design commercial approaches to expand GTI’s availability and reach

• Can conduct trade audits to validate distributor execution and provide structured feedback

• Build and deploy GTI’s Trade Marketing Toolkit across priority markets covering product visibility, shelf standards, and brand guidelines

 • Collaborate with distributors and internal teams to align on channel-specific execution plans, including merchandising, POSM deployment, and campaign activations

• Conduct regular in field audits to monitor compliance with GTI’s merchandising and planogram guidelines

• Define visibility metrics per channel and track them against target execution KPIs

• Design and manage price structures that captures the value chain while respecting trade margins and tax frameworks

• Monitor price compliance across markets and flag deviation risks

• Develop, roll out, and evaluate trade support programs (e.g., incentive schemes, rebates, activations) in collaboration with Distributors.

• Support annual distributor negotiations and define execution clauses for new partnerships

• Define and track in-market distribution KPIs, including:

·         Product availability

·         Visibility standards

·         Route-to-market coverage

·         Trade support schemes and deployment

·         Stock coverage & freshness

• Build reporting templates with support from the Demand Analyst to review monthly performance per market/distributor

• Monitor competitor presence, pricing, and activities using structured retail intelligence and distributor feedback

• Collaborate with the Demand Planning Analyst to feed market-level intelligence and performance insights into forecast assumptions

• Contribute to the Sales & Operations Planning (S&OP) cycle by validating distributor pipeline, promotional plans, and field realities

• Align with Supply Chain, Sales, and Finance to maintain visibility across execution, inventory, and cost management

• Participate in the development of new market entry plans, advising on trade set-up, coverage potential, and resource needs

• Deep understanding of trade marketing execution and distribution frameworks, ideally across multiple emerging markets and Duty-Free channel

• Strong commercial acumen with experience designing pricing structures and managing trade spend

• Proven ability to develop and enforce price compliance and execution standards

• Capable of building KPIs and measuring trade performance through dashboards and field insights

• Hands-on approach with the ability to work across structured and unstructured distributor environments

• Excellent communication, negotiation, and relationship-building skills

• 8+ years of experience in Trade Marketing, Distribution Management, or RTM execution in the Tobacco Industry.

• Strong track record of working with distributors and end-market

• Bachelor’s degree in marketing, Business, or Commercial Management

• Fluent in English; additional languages are a plus